About Us

The 7th Annual Great American Rockabilly Riot


Hardknocks Car Club is a blue collar group of custom car lovers and builders. A motley crew of your average hardworking Americans who live the Kustom Kulture lifestyle. Just like most of you, we have families, day jobs, responsibilities and personal challenges that we face, day-in and day-out. But just like we work hard, we also LOVE to PLAY HARD!


Over the years, The Great American Rockabilly Riot evolved from a local annual hot rod show where like-minded Kustom vendors, artists, pin-up models, car and music lovers gathered at The Original Great American Land and Cattle Steakhouse (hence the name) for this yearly event.


To make a long story short, we completely outgrew the venue over the years. With the GARR attracting people from coast to coast, Kustom car enthusiasts, vendors, artists, pin-up models and notable rockabilly king pins like Reverend Horton Heat, The Paladins and many more have all taken interest.


Our event has gained national recognition and will quickly begin to rival other major events across the country as we bring you the same top-level entertainment at workingman prices.

So this time don’t just drive through El Paso, drive to it! Take in all that Hardknocks Car Club has to offer you at this lakeside Kustom Kulture event.


– Hardknocks CC